Career in the 21st century is not immune from global economic cycles and technological advancements. So finding a career that guarantees fair compensation, job security and work life balance is therefore quite challenging.
It might be challenging, but it's not impossible. There are numerous options available in the market. But what's holding one back is the lack of proper guidance and the uncertain future of currently leading skills.
As we know, marketing is one of the oldest professions in the world. It will exist in one form or the other with improvements throughout time. Latest addition to the field is digital marketing. It includes Search engine optimization, Search engine marketing, Social media marketing, Email marketing, copywriting and so on. The profession offers all the desired qualities of an ideal career.
Now let's talk about each of these aspects thoroughly
Simple to Learn
With less than 12 hours of practical training per week for 3 months, one can easily learn the skill.
Additionally, a graduate degree is not a prerequisite for digital marketing training. It can be learned by anyone with an interest who has a laptop, a fast internet connection, and good communication skills.
Attractive Remunerations
Digital marketers across the globe are commanding high salaries. As per Glassdoor, it can reach up to $66000 depending on the position, industry and experience.
Job Growth
Digital marketing ranks among the top 3 hottest skills that Americans are learning in 2022. In fact, 77.4% of businesses are now investing in website optimization and 69% in digital media.
You can start out as a trainee and then advance to executive, analyst, manager and so on.
Job Security
Digital marketing was one of the professions which was least impacted during the pandemic. Thanks to the work from home and the advancement of high speed internet.
Additionally, moonlighting and side hustling became a hobby during the period to earn additional income from other than regular income jobs.
Flexible Work Options
Digital marketing doesn't fit into the 9- 5 schedule, One can work from anywhere and anytime to get the job done. Simple.
Even websites like Fiverr lets you do freelance and make additional income.
Work Life Balance
Work ethics is the cornerstone of digital marketing. It will ensure adequate healthy workplace relations and career advancements.
Never Ending Possibilities
Sky is the limit for a digital marketer. WIth newer additions like performance marketing and Neuromarketing, the field will surely make a leap forward.
Data science and artificial intelligence is also believed to create new horizons with quality data and its proper targeting methodologies.
Diverse Opportunities
Digital marketing stands on multiple pillars. It is centred on Search Engine Optimisation,Search Engine Marketing, Social Media Marketing, Email Marketing and so on. So a digital marketer will never face an opportunity crisis in his career. Google Business LIsting Updates
Startup Friendly
Both careers share leadership skills, artistic creativity and client relationships. A digital marketer can start self employment and can expand his business globally using the skills learned in the past.
But the major challenge in this field is its dynamicity. As we know, Fortune favours the brave in this digital world. A professional should always embrace change and make his career an interesting one. In digital marketing too, one should keep eyes open and grow with the market dynamics.